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But can Daniel Craig shape up? Seen here on BBC News neither shaken nor stired in his new guise as the new gritty icon of agents, he's poised for action....or is he.
The character Fleming penned into his novels cuts the dash with nerves of steel, lightning reactions, speed and agility and stamina; all qualities that come from an unimpaired co-ordination as well as top fitness. Such co-ordination can only truly exist when we are free of impeding postural habits that can interfere with the subtle synchronisation of hundreds of muscles. Craig will no doubt show us he's no slouch, but unless he's functioning with superb co-ordination, he's going to spill his Martini and lose his girl. Good luck Daniel.